OUR VALUES

CHALLENGE THE ESTABLISHMENT

We shake up the status quo with passion, joy and creativity. 

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HELP PEOPLE BUY LESS

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We make plush that lasts. Which means less waste and less production. 

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CONTRIBUTE TO CHANGE 

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We invest in companies and donate to charities that fight for a better world. 

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INSPIRE OTHERS TO JOIN OUR QUEST

We help our customers reduce their own impact on the environment.

ACCEPT WE'RE NOT THERE YET

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We know we've still got a long way to go, but we're enjoying every step of the way.  

MANIFESTO

Saving the planet. 

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Clearly the responsibility of

superheroes and caped crusaders. 

Surely not of the people. 

And definitely not of plush manufacturers. 

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Yet, here we are. 

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Soft toy producers on a mission. 

Mission to bring children happiness, 

protect their future

and educate them about

the world we're out to preserve. 

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long before climate change was real, 

and sustainability was even a word, 

we were putting smiles on faces. 

With premium plush animals, 

made with the highest regard for nature. 

It's the ways of our past that make us

fit to fight for our future. 

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Eighty-five years down the road, 

we still do what we can. 

And every day we strive to do more. 

Because you don't need superpowers 

to make a difference. 

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BON TON TOYS

GREAT PLUSH. 

BETTER WORLD